Your Fees… “Free” vs “Paid” To Kickstart Your Consulting Practice?
April 17, 2008
From time to time new consultants wanting to get their first clients, ask if it’s okay to waive their retainer fee and get paid solely on the results they generate for their clients. This is certainly an option, and some consultants go that route and have varying degrees of success.
This morning, I read an article by Michel Fortin, a very successful direct response copywriter, that addresses this question head on. While he doesn’t talk specifically about the retainer / contingency model that most of our consultants use, he does go into detail about the fee-negotiation process and gives some great advice that can be very helpful in determining your own fee structure.
In our TopLine Business Solutions Consultantant’s Training Workshops we cover this subject very thoroughly so you can get the maximum amount of money possible for your time and efforts, while giving your clients the maximum amount of value.
Michel has some good points, and with permission, I’ve included his article here…
How Many Passes Do They Make?
April 4, 2008
Here’s an exercise for you.
Click on this link: http://tinyurl.com/2zwhrf
Go ahead. It’s okay. It’s safe. It’s short. It’s G-Rated. You’ll be amused and amazed. And be assured, there’s no virus and you won’t get spammed.
It’s an Awareness Test. Go ahead, watch it. Here’s the link again http://tinyurl.com/2zwhrf
My Friends’ New Book… A Good Read
April 3, 2008
The other day, the well-known book publisher, John Wiley & Sons, just released “Gravitational Marketing”, an excellent book on business marketing. Written by three of my very good friends, Joel Bauer, Travis Miller and Jimmy Vee, the book gives some great advice on what any business can do to increase the effectiveness of their marketing and to enhance their revenues and profits.
I was honored and frankly, flattered, to be referenced along with a number of other well-known and very successfull marketers as an Expert Resource when they wrote on page 44: