How To Interrupt Your Training To Get Testimonials, And Use Those ‘Interruptions’ As Teaching Moments

This morning I was helping one of our consultants in Australia with a presentation he’ll be making to some business owners on how to grow their businesses.

Part of our discussion had to do with what’s called, “Social Proof”… getting others to talk about their experience in doing business with you. It’s much more credible than you telling others how great you are.

It’s not so much what YOU say you can do for someone; it’s not even what someone else says you CAN do for them. What really counts… in fact, the ONLY thing that really matters, is what someone else says you HAVE DONE for them.

Good testimonials… the ones you can take to the bank… are “after-the-fact” comments. The “Heres what it can do for me,” comment isn’t nearly as strong as “Here’s what it did for me.” So it’s important to capture “done for me” comments as close to the moment as possible.

Here’s what I wrote to the consultant, using our own TopLine Consultant’s Training as an example:     [Read more]

Jeremiah’s Deposit Slip… Half of His First Month’s Retainer Fee. Not a Bad Start!

Yesterday, I shared a video from Jeremiah Cundiff that he sent to me at 4:21 in the morning, that explained how he landed a consulting deal with a client for a substantial amount of money.

Later in the day, Jeremiah called me and asked if he could take me to lunch and discuss what had happened. We ended up spending a couple of hours together as he detailed the exact step-by-step process he went through to land this client, and even showed me the deposit slip from his Wells Fargo account for a deposit of $4,000 to pay for the last two weeks of this month.

Turns out that this client is paying Jeremiah $8,000 per month (that’s $96,000 annually), PLUS a percentage of the results Jeremiah produces for him… and the projections for that are HUGE. To top it off, Jeremiah also negotiated for the exclusive rights for this client’s business for the entire state of Utah. So Jeremiah has just “bought” an entire business opportunity in a very lucrative market for no out of pocket cost!

Towards the end of our discussion over lunch, I asked Jeremiah to sum up what he did so others could emulate his success. [Read more]

“I Hit The 6-Figure Income Mark In Just 60 Days With The TopLine System!”

I just got an email and video from Jeremiah Cundiff this morning. Jeremiah completed his TopLine Business Solutions training on October 15th. He had to wrap up a couple of loose ends before hitting the consulting business full time, but he didn’t let that time go to waste.

Jeremiah followed what we teach to the letter. He personalized the book that I ghost-wrote for our consultants to use, changed the cover, added a few comments of his own, and had it printed. Then he had me interview him with the questions we provide, and he ended up with a great marketing tool that does all the selling for him.

He also personalized a few of the 18 Executive Summaries that he got in training, created a Competitive Intelligence Report, and put a “Shock and Awe” box together to present to his prospects.

Once Jeremiah got his marketing pieces together and his other projects wrapped up, it took him right at 60 days to hit the 6-figure mark. Every time I talk to him, he is on another planet.

The key is not talking… it’s doing. Jeremiah is one of those who doesn’t try to figure out a better way, try to out-smart the system, or look for shortcuts. Why should he? The TopLine Business Solutions system has been proven over and over again by nearly 1,000 people in 34 countries around the world. If something works, and you pay money to learn it, why in the world would you try… or even think about trying… to change it? Makes no sense.

Jeremiah would be a perfect model for Nike. Ask him what his secret is, and he’ll quickly tell you… “Just Do It!” Funny thing… that’s the common secret behind all our successful consultants.