My Two-Week “Vacation”… How the TopLine Consultants Training Program Gets Better and Better

This past week I’ve been in San Diego attending a special conference hosted by Lisa Sasevich, one of the nation’s top business and marketing presenters. It’s been a remarkable several days, and I’m coming away with more than 30 pages of notes on what I can do to make our TopLine Business Solutions Consultants Training Program better.

Several times a year I attend what I consider to be the top training experiences available to help me be better at what I do, to make our trainings better and more relevant, and to help our consultants be on the cutting edge of what’s working in our ever-changing marketplace.

I’m very selective of what I attend and with whom I invest my money. And even though I’ve been around this business for a LONG time (more than 43 years), I continue to seek out the latest information about what’s working. And yes, I pay full price and take time away from my business and my family to attend these programs just like everyone else does. 

I don’t ask for favors or financial considerations because I know the tie-in to how much I invest in my learning and development and how much I will value the information and the results I’ll get from applying it. 

Right now as I type this message, it’s 9:19 pm on Monday night in Los Angeles. I’ve been gone for a week attending Lisa’s program in San Diego, and now I’m here in L.A. to meet with some of the top speakers, authors and trainers at the SANG (Speakers And Authors Networking Group) Convention. 

 

Many of the top people in our business get together a couple of times a year to compare notes, train each other, and learn what’s working and what’s not. In addition to rubbing shoulders with many of my peers, I have appointments scheduled with some of the big names (names I know you’d recognize) to see how we can work together during the coming year. As part of our continuing training for our consultants, I like to introduce them to the inside information these experts are privy to, how they use it, and what they do to make themselves the stand-outs that they are. 

I’m really excited to introduce this next group of consultants to some new strategies that I learned from attending Lisa’s event, not only from Lisa and the other presenters, but from some of the people that I got to know who also were in attendance to learn. There are at least half a dozen new things that I’m working on to present that are absolutely going to revolutionize how to land clients. 

One thing I can share with you now is what I’m developing into the “No-Selling System”. The system we currently use typically enables our consultants to convert three to five out of every seven presentations into buying clients. But with what I just learned this past week, I know we’ll be able to do even better than that. In fact, just this afternoon I was finalizing the final word script that I’ll be introducing at our next training. But before I do, I’ll be sending it to some of our top consultants to try out, tweak, work out the bugs and rough spots, and report back to me. 

We’re always looking for new ways of doing things, better and easier ways to attract high-paying clients who recognize their need for our help, more effective ways to get our message in front of them so they’ll contact us rather than us trying to “sell” them, and then make it a no-brainer for them to request for us to work with them. 

Notice that I said “request for us to work with them.” This is important, and it’s a critical component of how our consultants operate. We’re not in the business of “selling” our services to others. We’d rather make our presentation to very qualified prospects in such a way that they come to the realization on their own that they’d be foolish to not do business with us. And we don’t ask them, nor do we try to “close” the sale. Instead, we make them request for us to help them make their businesses better. It works great now, but with these new strategies it will work even better. 

I’m very excited to introduce this along with a number of other strategies that I’ve learned and will learn in the coming days at the SANG Convention. 

Our seats for our December training are beginning to fill up, so if you’re interested in this last training for this year, please let Dawn know at your earliest opportunity. Next year our program will undergo a MAJOR change and the prices will increase substantially. I’ll have more about this in a coming post. 

You can reach Dawn at dawn@toplinebusinesssolutions.com. Tell her you are interested in a one-on-one Strategy Session to get the details. She’ll get you set up so you can get all your questions answered and see if a career in the very lucrative field of consulting is right for you. 

Martin Howey
CEO and Founder
TopLine Business Solutions