“I Hit The 6-Figure Income Mark In Just 60 Days With The TopLine System!”

January 19, 2010 

I just got an email and video from Jeremiah Cundiff this morning. Jeremiah completed his TopLine Business Solutions training on October 15th. He had to wrap up a couple of loose ends before hitting the consulting business full time, but he didn’t let that time go to waste.

Jeremiah followed what we teach to the letter. He personalized the book that I ghost-wrote for our consultants to use, changed the cover, added a few comments of his own, and had it printed. Then he had me interview him with the questions we provide, and he ended up with a great marketing tool that does all the selling for him.

He also personalized a few of the 18 Executive Summaries that he got in training, created a Competitive Intelligence Report, and put a “Shock and Awe” box together to present to his prospects.

Once Jeremiah got his marketing pieces together and his other projects wrapped up, it took him right at 60 days to hit the 6-figure mark. Every time I talk to him, he is on another planet.

The key is not talking… it’s doing. Jeremiah is one of those who doesn’t try to figure out a better way, try to out-smart the system, or look for shortcuts. Why should he? The TopLine Business Solutions system has been proven over and over again by nearly 1,000 people in 34 countries around the world. If something works, and you pay money to learn it, why in the world would you try… or even think about trying… to change it? Makes no sense.

Jeremiah would be a perfect model for Nike. Ask him what his secret is, and he’ll quickly tell you… “Just Do It!” Funny thing… that’s the common secret behind all our successful consultants.

Thanks, Vince… You’ve Allowed Me To Clarify Some Things

November 23, 2009 

A couple of months ago, one of the people who attended our new consultant’s workshop posted the following comment to one of the blog articles I had written.
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Martin,

I can’t say it enough, I took your course a year ago or more now and up until now, I’ve done nothing as I got caught up in the “other” career that paid the bills. Now I’m jumping headlong into this as my “new” career and every time I read your articles, the more sense it makes! I am going to focus on 3-specific niches and stick with them and get very, very good at them.

Your information is by and large well above that of other products out there, believe you me!

Thanks again,

Steve
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One of the readers of my blog article and the comment Steve made – a man named Vince – wrote the following:

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The Wisdom Of Robin Robins… What Every Business Owner And Consultant Can Learn From The Top IT Marketing Consultant, Coach And Advisor

November 18, 2009 

The other day, my friend and colleague, Robin Robins, posted an excellent article on her blog. Robin is the top advisor, consultant and coach to IT professionals, and if you’re in that business, you should definitely check out everything she has to offer. That said the points she makes in her article apply to every kind of business.

Here is an excerpt of what she wrote. You can see the entire article here, as well as other articles and information that can help you regardless of what kind of business you’re in.

Following, is the section of her article that I thought was especially applicable to you, and the comments I posted in response…Martin Howey and Robin Robbins
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As a LEADER of your company, you are always influencing and persuading; whether it be a new prospect to become a client or an employee to step up and do his job better. Problem is (as many of you already know) most small IT business owners are terrible communicators. They lack clarify of vision and passion about what they do. They fail to clarify their company vision not only to employees, but also vendors, clients and to themselves. They are unclear on what they are REALLY delivering to clients and therefore think they are selling outsourced computer services.

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A Weekend With Adam Urbanski… Where Some Of My Best Ideas Come From

November 17, 2009 

I just spent the weekend at Adam Urbanski’s Attract Clients Like Crazy 4-day bootcamp. The session was really aimed at new or intermediate people interested in starting or improving their existing Info Marketing businesses.

So why, after 43 years in this business and teaching similar kinds of things to 962 consultants in 32 countries, did I take 4 days out of my life and spend money out of my own pocket to attend?

Simple. Very Simple.

Because I ALWAYS learn from others. It’s been said that “School is never out for the pro,” and these 4 days went a long way in proving it. Throughout the program, several people asked me for my thoughts and advice, and when I gave my thoughts and told them how to use what Adam had just taught them, typical comments were, “Why are you here? You could be teaching this yourself!”

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How Creative Are You? How Small Business Marketing Consultant, Jack Kaser, Turned A Doctor’s Appointment Into An Income Opportunity

October 31, 2009 

Jack Kaser, a small business marketing consultant and graduate of the TopLine Business Solutions consulting course, did something unusual. He took a chance and turned a doctor’s appointment into a marketing opportunity.Martin Email 1

Jack is an amazing man. Always learning, always testing, always implementing. But more importantly, he relies on systems, strategies and solutions that have been proven over and over again to get results. Then he adds his own twists and tweaks to fit his style and preference.

To begin with, Jack had to have some type of marketing tool or presentation piece created. In his case, he had what we call a “You-In-The-Box”… an audio interview about you, who you are, what you do, and how it can benefit the listener. When you attend the TopLine Business Solutions Marketing and Business Development Consultant’s Training Workshop, we give you an entire script… the questions and the answers that make up the interview.

Of course, you are free to tailor the questions and/or answers to whatever you’d like them to be, but most of our consultants use the exact format we give them. We do the interview with you, record it, edit it to clean up all the um’s and ah’s, and put music at the beginning and the end to make it very profesional.

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What’s Going On Behind Your Back? Do You Know What Your Clients Are Saying About You?

October 30, 2009 

This morning I got an incredible gift. It was both unexpected and unsolicited, but very much appreciated!

Brian Kaskavalciyan, one of our TopLine Business Solutions consultants, sent me an email along with a video to update me on his progress since completing his training.

Brian works with all kinds of businesses, but recently started targeting the home improvement contractor market… you know, the guys who remodel kitchens and bathrooms, and close in patios and add rooms to a home. His direct quote says, “Things are going great with our business. We now have dozens of members and are growing very quickly!”

The interesting thing is, Brian got these members to pay him a monthly fee (quite substantial, I might add), for services he’s providing, all with no paid advertising or out of pocket cost. Now with a pretty hefty monthly income (this is in addition to his other consulting activities), he has the funds to go after his target market and really make an impact. And of course, the testimonials he’ll be getting from those members will help him “sell” his services that much easier.

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Who Do You Learn From? Where Do You Get Your Ideas And Inspiration?

October 29, 2009 

For the past two weeks I’ve been in San Diego and Los Angeles, either speaking at events or attending seminars and workshops to increase my knowledge, improve the effectiveness of my business, and to get the latest tools, techniques and strategies that can help our consultants be better, more effective, and more successful in their own consultanting practices, and in helping their clients do the same.

Lisa Sasevich put on a tremendous 3-day program in San Diego that I gained a lot of great ideas from. I attended as a “regular” participant and paid full price to be there just like everyone else. I didn’t talk Martin and Lisato anyone about who I am or what I do… it wasn’t a self-promotion event for me. I kept very low-key and was there to learn what I could. The result? I walked away with over 30 pages of notes of some of the best strategies on marketing and promotion that I’ve heard in a long time.

After Lisa’s event, I drove to Los Angeles to meet some of my friends at the SANG (Speakers and Authors Networking Group) Convention. This is an assembly of the top speakers, authors and trainers in the business. A couple of times a year we all get together to learn from each other… what’s working, what’s not, and what we can do to become better at what we do so we can continue to provide increased value to our clients.

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My Two-Week “Vacation”… How the TopLine Consultants Training Program Gets Better and Better

October 27, 2009 

This past week I’ve been in San Diego attending a special conference hosted by Lisa Sasevich, one of the nation’s top business and marketing presenters. It’s been a remarkable several days, and I’m coming away with more than 30 pages of notes on what I can do to make our TopLine Business Solutions Consultants Training Program better.

Several times a year I attend what I consider to be the top training experiences available to help me be better at what I do, to make our trainings better and more relevant, and to help our consultants be on the cutting edge of what’s working in our ever-changing marketplace.

I’m very selective of what I attend and with whom I invest my money. And even though I’ve been around this business for a LONG time (more than 43 years), I continue to seek out the latest information about what’s working. And yes, I pay full price and take time away from my business and my family to attend these programs just like everyone else does. 

I don’t ask for favors or financial considerations because I know the tie-in to how much I invest in my learning and development and how much I will value the information and the results I’ll get from applying it. 

Right now as I type this message, it’s 9:19 pm on Monday night in Los Angeles. I’ve been gone for a week attending Lisa’s program in San Diego, and now I’m here in L.A. to meet with some of the top speakers, authors and trainers at the SANG (Speakers And Authors Networking Group) Convention. 

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Financially Difficult Times For Businesses Means Boom Times For Consultants

October 19, 2009 

Nearly every day our office gets calls from business owners who are frustrated with the economy, with the way their businesses are running, and with the rewards they are receiving from the investments of time, money, and effort they are making in their businesses.

When they started their businesses, it was for a reason. For some it was one thing, and for others it was another. But in just about every case, it was because someone wanted something more or perhaps better… more income, fewer hours on the job, less of a commute, more fulfillment, the ability to provide better educations for their kids, funding their retirement program, or perhaps providing a better lifestyle for themselves and their families.

And while these things are all good and worthwhile goals to pursue, recent changes in the economy have not been the best friend to these well-meaning business owners. Many of them are struggling just to keep their doors open, make payroll, and pay the rent, let alone provide the things that I mentioned previously. As I listen to their stories and what they are doing to try and turn things around, it’s the same thing over and over… and they’re getting very little positive results from their efforts.

For the most part, these business owners are good at what they do… making the products they sell or providing the services they provide. That’s not the problem. Where they are lacking is, how to run their businesses in the most effective, most efficient, and most profitable way… and that can mean a ton of different things. For instance, it could mean that they don’t have enough leads or prospects to sell to (marketing); it could mean that they aren’t very good at converting their leads into buying customers (sales); maybe it’s not getting enough money out of each sales transaction (optimization), or getting customers to buy more often, do business with them longer, or perhaps they’re letting money-leaks rob their business of potential profits.

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A Knock-Out Week, Some Real Excitement, A System That Works, And A Well Thought-Out Plan For Quick Results!

October 17, 2009 

Yesterday afternoon, we completed another of our 4-day intensive TopLine Business Solutions Marketing and Business Development Consultant’s  Training Workshops. We had a great group of top-notch people in attendance, and the excitement was at an all-time high.

Everyone in the group was completely blown away with the amount and quality of content they received, and they left the training with a ton of new ideas, some very clear and definitive strategies to immediately put into effect, and a step by step plan of action to accomplish the results they want and expect to receive. 

This group is on fire and I can’t wait to see and pass on the results they generate. Mike Marasco is just one of the attendees of this workshop. You may not know Mike by name, but if you’ve read the emails, blogs or website sales letters of some of the top Internet Marketing “gurus”, you’ve undoubtedly seen some of Mike’s work. He’s one of the top copywriters in the business, and works behind the scenes with a handful of very high profile people.

There is one problem that I must let you know about, however. It’s the same concern that comes up in every one of our classes.

“There is SO much stuff here. It never seems to stop coming. The systems and strategies are so good, so complete, and there are so many to choose from, which ones do I do first?”

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